Through acquisition of a number of beverage brands, Coca Cola Amatil needed a way to communicate detailed brand positioning and merchandising information to its national team of sales representatives. Beyondedge responded with a learning portal called ‘Brew tube’, allowing monthly engagement activities that included monthly missions, staff videos, information sharing and professionally produced media. The result, a highly engaged sales team, eager and willing to learn, and a crystal clear understanding of the all important brand proposition.
![[thumb brewtube-1]](http://cdn.beyondedge.com/assets201109/our-work/brewtube-1.png)
![[thumb brewtube-2]](http://cdn.beyondedge.com/assets201109/our-work/brewtube-2.png)
![[thumb brewtube-3]](http://cdn.beyondedge.com/assets201109/our-work/brewtube-3.png)
![[thumb brewtube-4]](http://cdn.beyondedge.com/assets201109/our-work/brewtube-4.png)
