We’re on our way to showcase some of our work in Sydney at the eLearning11 event. Here’s a quick snap shot of what you can expect.
Online tactical eLeaning – Brew tube
One of our Sydney eLearning clients acquired a number of beverage brands, they needed a way to communicate detailed brand positioning and merchandising information not only in Sydney though nationally to their team of sales representatives.
Training a sales team is hard enough in a face to face environment.
If you tried to train them by moving a power point online you’re in trouble. It’s best to keep these personalitie types engaged through creative stories of experience (visualising their roles and experiences in the workplace) or up and active in role plays to emulate an experience.
So how do you take this on? Train a team in Sydney, film it, then upload the film so the national team can review what they may experience later in the year when the trainer arrives in their location? No, we didn’t think that would work.
Beyondedge responded with a learning portal called ‘Brew tube’, allowing
monthly engagement activities that included monthly missions, staff videos, information sharing and professionally produced media.
The result; a highly engaged sales team, eager and willing to learn, and a crystal clear understanding of the all important brand proposition (the key learning).
Designing your learning to work online may take a different approach, reproducing an old learning environment/material isn’t going to cut it! You need to think from the end and focus on the outcome you’re looking to produce.Trying to factor in learning portals, social learning, mlearning, blended learning, or what ever you want to call it, isn’t what its about as well.
Keep it simple, something that allows the learner to focus on what they are achieving (learning). Starting with a mission and giving them a clear understanding; ‘the learning was there to help you produce a result’, ‘the mission’. The sales team would return time and time again to sharpen their knowledge knowing and understanding the benefits of doing so.
Are you a part of the Sydney eLearning fraternity? Come and meet us at the eLearning11 event in December or contact us and we can drop into your office and show your team some of the latest developments and trends in eLearning.
