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STRATEGY / ANIMATION /
VIDEO PRODUCTION / INTERACTIVE DESIGN
Through acquisition of a number of beverage brands, Coca Cola Amatil needed a way to communicate detailed brand positioning and merchandising information to its national team of sales representatives. Beyondedge responded with a learning portal called ‘BrewTube’, allowing monthly engagement activities that included monthly missions, staff videos, information sharing and professionally produced media. The result, a highly engaged sales team, eager and willing to learn, and a crystal clear understanding of the all important brand propositions.
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