City of Gold Coast
CREATIVE CONCEPT / VIDEO PRODUCTION
This was a fun and unusual project for Beyondedge. The Gold Coast experiences flash flooding in a range of waterways throughout the city. Unfortunately teenagers and the general public are not aware of the hazards these waterways can present. This project involved producing a 'Blair Witch' style campaign to 'suck in' teenagers and bring them to the campaign website to learn more about the dangers of storm water drains. The campaign orchestrated by BCM was highly effective at raising awareness and preventing further incidents.